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Jul 06

Spinning the Spin Part II: Marketing Scientific Research & Studies

Fewer girls develop cervical abnormalities after HPV vaccine.

FOR IMMEDIATE RELEASE

PRLog (Press Release)Jun 28, 2011 – My father, once a pharmaceutical packaging salesman and now an Alzheimer’s nursing home patient whose mental clarity declined rapidly post- flu vaccination – once told me ‘never believe in everything that is advertised.’

Truer advice was never given. Perhaps that is when I started questioning the marketing on products about women’s health, always reading between the lines and doing my own research.

Over the last 30 years – marketing and advertising has taken hold of the world. Consumers are continually bombarded with sales pitches for everything from the latest and greatest technological toys to medications and vaccines.  Marketing campaigns for women’s health products are orchestrated with as much flare and fanfare as a formal event. 1. Gardasil was no exception.

In 2006, the HPV vaccine Gardasil was introduced to a public generally unaware of Human Papillomavirus or its supposed threat to adolescent girls and women.  However, the public was quickly informed of the ‘dangers’ of the virus when Merck Pharmaceutical Company launched an aggressive One Less Girl to get Cervical Cancer advertising campaign – with an awarding-winning jingle that had adolescent girls dancing in their living rooms – determined to become one less victim of cervical cancer.

According to Neon Tommy, the campaign was successful. Merck’s marketing techniques earned Gardasil a “pharmaceutical brand of the year” award from Pharmaceutical Executive for its ‘savvy disease education,’ and creating ‘a market out of thin air.” 2.

OK – so as medical consumers we get the promotion of products….but when did scientific research sell out to marketing companies and the media?

How Women are Viewed by the Pharma/Medical Complex

In order to understand why this latest HPV vaccine uncontrolled medical experiment has been conducted on adolescent girls and now boy’s ages 9 to 26, it is important to recognize the social/political context of how women are perceived by the medical industry.

In their recently updated book, For Her Own Good: Two Centuries of the Experts Advice to Women by Barbara Ehrenreich and Deidre English expose the reasons for medical experiments on women.

“Since the nineteenth century, “experts” have been telling women how to take care of themselves. Generations of highly respected mainstream physicians have proclaimed most aspects of women’s lives an indication of weakness, from menstruation (illness requiring seclusion) to pregnancy (a disabling disease), to reading or intense conversation (a hazard to women’s health). Even domesticity, the prescription for a safe environment for women, became a domain for legions of “scientific” experts…. Yet experts continue to use pseudo-science to tell women how to live.”